Value proposition for sponsoring women in sport? That's easy. The global market for women’s sports is projected to grow substantially, with estimates suggesting it could reach $1 billion annually by 2030, driven by increased sponsorship, broadcasting deals, and merchandising.

Why sponsor SBX? Over the years, there has been a steady increase in the number of participants in SBX at various levels, from junior to professional circuits. This growth is supported by snowboarding's overall rise in popularity and the increasing number of resorts and countries offering facilities and training programs for SBX.